Set in 1963 Michigan, this comedy directed by Jerry Seinfeld chronicles the competition between cereal companies Kellogg's and Post to create a new breakfast treat. The film follows Bob (played by Seinfeld), a Kellogg's executive, as he goes head-to-head with Marjorie (Amy Schumer), the head of Post, in a race to develop a filled pastry that will revolutionize the breakfast market. Throughout the story, absurd situations and eccentric characters add humor and satire to the narrative.